Founder, Moms Demand Action for Gun Sense in America
In 2019, former comms pro Shannon Watts upped the ante in her campaign addressing gun violence. In May, she took her campaign to bookstores around the country, when HarperOne published her book Fight Like a Mother: How a Grassroots Movement Took on the Gun Lobby and Why Women Will Change the World.
Watts is the founder of Moms Demand Action for Gun Sense in America, which formed shortly after the Sandy Hook massacre in 2012. The group says it has 6 million members, chapters in every state and lays claim to multiple victories in its battle against gun violence and pro-gun advocates such as the NRA.
In addition to the book, Watts also speaks and writes about gun violence in the wake of each new mass shooting. The latest example: an op-ed Watts penned for the Pittsburgh Post-Gazette on August 7, a week after the mass shootings in Dayton and El Paso.
While being a mom provided the moral inspiration behind Watts’ activism, no doubt her comms career also prepared her for the work it takes to help lead a campaign. According to LinkedIn, Watts served stints as a senior consultant at FleishmanHillard, VP of comms at WellPoint, director of global comms at GE and director of global public and corporate affairs at Monsanto.