EVP, Global corporate affairs and CCO, Johnson & Johnson
Few chief communications officers have a busier year ahead than Johnson & Johnson’s Michael Sneed, what with ongoing court cases around the pharma, medical device and consumer giant’s role in the opioid crisis and continuing concerns about cancer risks over its talc-based baby powder.
Added to that, Sneed has taken on extra duties since the elimination of the CMO role at J&J that led to the departure of incumbent and former Coca-Cola marketer Alison Lewis over a “change in its business model.”
Sneed built a content lab at J&J to develop stories and distribute them through the appropriate earned and owned channels, working closely with the company’s legal team in a highly regulated environment.
As he told The PR Week podcast last year, marketing and communications is merging and you need a 360-degree approach to reach consumers where they are 24/7. That messaging will be very interesting to watch over the next 12 months given the current context.