President, McCann Health Engagement
Jeffrey Erb isn’t a traditional media guy or health guy. He cofounded two movie production companies and is just as happy conversing about Norwegian prog-metal bands as he is about programmatic technology. But that diversity of intellectual curiosity has served him well in health media, where he has carved out a niche as one of the truly forward-minded operators in a change-averse landscape.
This year saw Erb depart Healix, the IPG-owned media agency he founded in 2016, for sister company McCann Health. While Erb and McCann reps have been cagey about his new role, it’s a near certainty that he’ll remain one of the true leaders in the health-media sphere — and one who embraces technology and everything that comes with it.