Founder, Turntable Health
The numbers speak for themselves. Dr. Zubin Damania, better known by his digital handle ZDoggMD, counts around 160,000 followers on YouTube, 260,000 on Instagram, 46,000 on Twitter and 1.4 million on Facebook (with 560,000 more following his “dark side” Facebook alter ego Doc Vader).
For a conventional celebrity, that’s a lot. For a physician, that’s otherworldly. But while Damania has worked with a range of health organizations (AthenaHealth and 23andMe among them), he politely declines all opportunities that require ceding editorial control. Healthcare marketing teams “have a real difficult time understanding influencer marketing,” he told MM&M. “If [something] looks inauthentic or silly or stupid, no one cares and I won’t do it.”