Cofounder and CEO, GoodRx
Rising prices on many drugs have spawned a national push to peek behind the curtain on cost. But real transparency depends on access to the right information.
Enter Doug Hirsch, a veteran of Yahoo and Facebook who says his own experience with sticker shock inspired him to form his own company in 2011 with a couple of fellow entrepreneurs and developers. The GoodRx business model is simple: Allow consumers to view the prices of drugs and to save on their prescriptions.
Today, the 100-person firm’s website tracks prices from 75,000 pharmacies, and its pricing feed is syndicated on other sites. Pharmacy benefits managers like Express Scripts and Caremark contribute to its real-time pricing data, and it connects users to money-saving coupons from drug makers. The company claims to have saved Americans more than $10 billion on the cost of prescriptions.
Earlier this year GoodRx was named to the Fortune 2019 Change the World list, which recognizes companies that have done well by doing good. As prices continue to skyrocket — and as many patients, especially the uninsured, abandon scripts at the pharmacy counter due to affordability — Hirsch’s corporate mission remains more salient than ever.