Global Managing Director of healthcare, FleishmanHillard
In school, Schweinitz nurtured an interest in biology, which translated into a job at the Palo Alto, California, Veterans Administration hospital autopsy lab when she was 16 years old.
Today, Schweinitz is an expert in biotechnology, patient advocacy and other health issues, as well as the global leader of healthcare for PR giant FleishmanHillard.
Schweinitz uses that post as a platform for her fellow healthcare comms pros: Just as scientists are the “ultimate explorers,” so too are healthcare comms pro possessed of a boundless capacity for curiosity and creativity. These are skills and instincts Schweinitz has undoubtedly honed and mastered.
“Intractable challenges, like those we face in healthcare around the globe, compel us all to ask the big questions and take the big risks to find innovative ways to tackle complex problems,” she writes.