Founder and CEO, W2O Group
By Maria Russell, director, executive education and professor of PR, S.I. Newhouse School of Public Communications, Syracuse University
Jim Weiss was a standout student. Today, he’s a standout entrepreneur and thought leader because he sees the world in unique ways and always finds the opportunity and the good that’s there.
I’ve known Jim since his senior year at the Newhouse School when he eagerly immersed himself in the curriculum and the nightlife at Syracuse. He was a leader then, often challenging the status quo and shifting arguments in class to broaden the debate.
It’s no surprise that Jim has established his firm as a leading voice in the profession, and himself as a leader in the use of digital intelligence.
Jim never forgets those who helped him along his journey. In 2012, Jim and his wife, Audra, established the W2O Group Center for Social Commerce at Newhouse.
Each semester, Jim and a group of W2O pros come to campus to work with professors and students to enhance learning.
We at Newhouse are proud of Jim and his achievements and are grateful to call him a friend.